HCL Infosystems kickstarts roadshows in 40 cities

Continuing its efforts to reach out to customers, HCL Infosystems has

initiated a program to conduct roadshows jointly with their partners in 40

cities across the country. The event started in March and will continue till May

31, 2002. The main product showcased in the roadshow are Pentium 4-based

Beanstalk machines running on Windows XP.

HCL handpicked 103 partners across the 40 cities and trained them to position

the product correctly and address customer queries. These partners then

submitted a business plan covering aspects like venue, target audience,

activities planned and how they intend to maximize recall during the event.

"The exercise was to ensure that creativity is best used to achieve

business objectives," said Rajan Rahi, Sr Manager - Marketing, HCL

Infosystems.

However, the company has not set for itself a number target for PC sale

during the event. "The idea is to trigger a greater number of purchase

decisions at the event," said Rajan. It is for this reason that the events

will be held at community platforms.

"We will hold them in places like

schools, offices and so on," informed he.

HCL officials driving the event are also looking at it as an exercise to seed the market in slow times and build stronger and more profitable relationships with their channel.

MOHIT CHHABRA



NEW DELHI