HCL Peripherals forays into northern India

HCL Peripherals (a unit of HCL Infosystems Ltd) a Chennai-based company and manufacturer of IT Products has forayed into the northern channel. The
company has the complete range of IT products encompassing embedded and technology solutions.

R Srinivasan, GM - Marketing and Support, HCL Peripherals said "We have been selling to the OEM, corporate and public sectors. Now we have devised a strategic plan to go aggressive in the retail and distribution segment also by penetrating into B- and C-class cities. Simultaneously, we will be strengthening our channel and its expansion across India.”

VR Kirubakaran, National Manager - Display Products said, "Right now we are keen and focused in intensifying our presence and reach in the North. Delhi will be our base and the distribution network will be stretched far and wide. The company has set the ball rolling and is all set to conquer the potential markets like
Jaipur, Udaipur, Lucknow, Agra, Dehradun, Bhopal, Jhansi, Jammu, Punjab,
Chandigarh, Ludhiana, Jalandhar, Kanpur and other areas, streamlining the North belt.”

The company has aligned its national distribution to regional distributor partners
(RDPs) to dealer partners. The national distributor will ensure the prompt availability of HCL's display products and keyboards managing inventory and logistics handling
to support the next channel tier.

R Srinivasan, GM-Marketing and Support, declared the Business Year 2005-06 as 'The Bonanza Year-of-Channels' and assures initiating necessary steps to see that all HCL Peripherals products are maintained at higher standards of quality at affordable prices too. It recently declared the appointment of Ingram Micro as its national distributor for display and plasma products as well as keyboards.

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