HP accelerates color adoption among SMBs

HP India announced its new range of color laser printers-HP color LaserJet CP 1215 and CP1515n that are designed to make color adoption among SMBs more attractive. Priced at Rs 17,299 and Rs 21,699, respectively, the HP color LaserJet CP 1215 and CP 1515n printers ensure per print page cost-parity for black & white prints as on HP monochrome LaserJets, a first for HP LaserJet in this segment, while also improving the quality of color experience in office with new HP color innovations.

“These printers are designed to remove one of the key barriers to color adoption among SMBs by reducing the cost of printing black and white documents to the same level as that on an HP monochrome LaserJet. At the same time, these new printers will also extend the quality and experience of color in the office with new innovations like HP's ColorSphere toner, and in-line printing technology that reduces paper jams,” said Rohit Khanna, Country Category Manager-Color LaserJets, Imaging and Printing Group, HP India Sales.

These printers are an ideal for business houses in sectors like hospitality, designing, media, garments and apparels, exporters and importers, creative agencies, etc, offering customers the cost-parity as well as the color-advantage for short-run prints, including creating marketing collaterals.

To enable SMBs maximize the benefits of color printing, the CP 1515n comes with a complimentary HP in-house marketing (IHM) starter kit-a marketing design package of free tools, templates, resources and materials worth Rs 15,000.