HP announces its smart office initiative for SMBs

Hewlett Packard (HP) India has unveiled products, solutions, services and partnerships targeted towards enabling small and medium sized businesses
(SMBs) to get a better ownership experience from their technology investments.

HP would be embarking heavily towards channels for pushing its smart office initiative in the upcountry regions of India. The
company is already working closely with close to 150 channel partners to better equip them in handling
the sales for these solutions and services. "Our aim is not to increase the number of channels rapidly, we would be working closely with these
150 partners and at the same time, try and locate new opportunities," Ravi added.

In its bid to deliver a comprehensive set of products, infrastructure and business solution to its customers, HP has tied up in
different verticals with companies like Navision, Prologic First, Trivium, PacSoft and
Botree. HP is also coming forward to help in financing the SMB sector in terms of
purchasing the IT infrastructure need for smart office initiative. "We know
the kind of problems that a customer in smaller location faces. We would be financially helping our customers through HP Financial Services on a case to
case basis," Swaminathan informed.

"This is a part of HP's $750 million global smart office exercise and now we are specifically targeting the Indian SMB market
of more than two million enterprises for our products and offerings," said HP India personal systems
group (PSG) country manager - SMB Sameer Dhingra. 

With global sales of over $ 21 billion, HP is regarded as a global heavyweight when it comes to IT products and solutions.
Close to $175million revenue comes from the Indian market and one third of this constitutes the SMB segment within India.

"Indian SMB market is growing at a rapid pace and we want to address this sector. This initiative is a move towards that.
Under this initiative, we would be offering solutions for imaging and printing, client offering,
infrastructure offering and business document management," explained HP India PSG VP Ravi
Swaminathan. 

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