HP announces New Global Partner Program 'HP Amplify' in India

HP Inc. has recently introduced a first-of-its-kind global channel partner program 'HP Amplify' to drive dynamic partner growth and deliver consistent end-customer experiences.

HP Amplify is built on a single, integrated structure that provides the insights, capabilities, and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve.

HP Amplify will go into effect on November 1, 2020, for commercial partners with retail partners slated to transition in the second half of 2021.

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By consolidating HP’s best partner products, tools, and training into one intuitive program, HP Amplify removes complexity, making it easier for partners to take advantage of its many benefits and engage customers on a deeper level.

Now comprised of just two distinct tracks – Synergy and Power - with clear compensation levels, HP Amplify provides partners with the flexibility to invest in value-added services and capabilities. The more a partner invests in these capabilities, the higher the rewards.

“Today’s buyer expects streamlined, automated, and personalized experiences. To thrive in this changing environment – with data as the new currency - requires a combined shift to relate to our customers as individuals, not markets,” said Christoph Schell, HP Chief Commercial Officer. “HP Amplify not only makes it easier for partners to do business with HP - it provides partners with a clear path to ready their business and succeed in today’s environment and beyond – to capitalize on emerging trends and play a central role in the evolving customer buying journey.”

Currently, HP has over 1400 commercial partners under its India market which also includes business operations of Sri Lanka and Bangladesh. Through these partners, HP engages with customers from the government and enterprise segment and in some cases, they work with customers from SMB and SOHO segments as well.

“HP and its partners have a tremendous opportunity to reinvent our route to market approach and the way we engage with our customers”, said Gurpreet Brar, Head, Channel Sales & Distribution, HP India market. “In order to address these opportunities, there is a need to embrace a new digital-first business model. We’re making this leap together, by investing in our ecosystem to strengthen our shared capabilities”, he added.

HP is introducing HP Amplify Impact, inviting all partners to join HP its pledge to address:

• Planet: Working toward a circular, low-carbon economy
• People: Respecting human rights, enable people across the value chain to thrive; and cultivate a diverse and inclusive culture
• Community: Unlocking educational and economic opportunity while improving the vitality
  
  and resilience of local communities

HP will provide training and support for those partners who choose to join this opt-in pledge. HP will help identify potential gaps in the goals partners wish to set and provide guidance on how to achieve those goals. HP will provide more details closer to the launch of HP Amplify on November 1, 2020.