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unveiled a new category of
Web-enabled
solutions designed for the cloud that will allow
people to print from any e-mail device to any new ePrint-enabled
printer from anywhere in the world through the new HP ePrint
platform.
The new solutions will allow users to
store documents or files in the cloud and print directly, when
needed. Moreover, the new solutions help users to transform their
printers into publishing platforms from which they can customize
print apps and schedule timed delivery of content, such as news from
msnbc.com and Yahoo! and creative after-school activities from
Disney, directly to their home or business printers.
The Web-enabled printers will feature
HP ePrintCenter, which helps manage and customize the printing
experience. HP has also announced a full suite of Web-empowered
e-All-in-One printers for home and business. These printers will be
able to 'talk' to the 'Google Cloud' without requiring a local proxy
PC or Web appliance, which means people will be able to access Google
docs, photos and calendar directly from their printers.
A selection of new print apps from
partners, such as Yahoo!, msnbc.com, Facebook, Live Nation, Crayola,
Reuters, DocStoc and Picasa Web Albums will also be available. “We
are once again revolutionizing printing to make Web-empowered,
cloud-enabled printing, the new industry standard,” said Vyomesh
Joshi, Executive VP-Imaging and Printing Group, HP. “We know that
our customers want an easy way to print their content, anywhere,
anytime. We are making that a reality today by giving people the
power to print from any Web-connected device, including smartphones,
iPads, netbooks and more, to any printer in our portfolio above $99,”
he added.
HP Web-connected products and services
are supported by a digital print advertising platform that can be
leveraged by print app partners. Customers can get premium content at
no additional cost and brands can add value to their audience by
populating select print content with customized messages, promotions
and information like coupons or local services.
The HP ePrint platform allows people to
send the files they want to print from their mobile devices. Every HP
ePrint printer will have a unique simple e-mail address that allows
the sender to deliver a print the same way they would send an e-mail
message. Customers can also send documents to print through an HP
ePrint mobile app on their smartphone device to a home, office or
public print location such as a hotel. Customers will be able to send
Microsoft Office documents, Adobe PDFs and JPEG image files as well.