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unveiled a series of
products and
solutions specially designed to help over 8 million small and
medium-sized businesses (SMBs) in India leverage IT for business
growth, achieve sustainability through green IT and create immersive
experiences for better customer intimacy.
The SMB sector accounts for 30 percent
of the total commercial IT spend in India. According to ICT market
intelligence firm, IDC, the biggest market transformation the sector
will experience in 2010 will be business's attitudes toward
technology, which will be increasingly viewed as integral to
long-term success.
To maximize the impact that technology
can have on the SMB sector in India, HP addressed the challenges that
CIOs have been facing in 2010 as they rethink their IT investments to
position for growth in the recovering economy. The company also
showcased a series of innovative solutions in action in a variety of
business, education and retail environments. Each scenario featured
real life situations and tied back to three areas in which the
company believes the biggest opportunities currently lies:
Leveraging IT for business growth:
As new technologies like cloud emerge and traditional technologies
evolve, CIOs are continuously looking to reduce the complexity of
technology in the entire enterprise, reduce total cost of ownership
yet scale for business growth. Through scalable solutions that are
easy to manage and focusing on enabling a secure mobile workforce,
CIOs can leverage IT for business growth.
Green IT for sustainability:
Climate change is putting pressure on governments and businesses to
reduce their carbon footprint. At the same time, businesses and
governments need to collaborate easily beyond borders. HP is enabling
collaboration while reducing carbon emissions with transformational
technology like HP SkyRoom. HP SkyRoom is an affordable HD
videoconferencing software that offers live, real-time collaboration
for face-to-face meetings to link people and their content. With HP
SkyRoom, air travel can be reduced as distance and time zones can be
bridged for business professionals to meet and collaborate virtually.
Immersive experiences for better
customer intimacy: HP also showcased how enhanced customer
intimacy can be achieved by transforming traditional retail
environments into enriched retail environments through the
points-of-attraction; entry; consideration and purchase with its
portfolio of digital signage and retail Point-of-Sale products and
solutions.
In India, HP currently has over 3,500
channel partners comprising of Premium Business Partners, Business
Partners and Registered Resellers.