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HP retail outlets to touch 1,000 by Oct ‘03

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DQC Bureau
New Update

In a move to reach out to an increasing number of customers, HP India plans

to more than double its retail outlets in the country. In a press meet held at

the Ananda Resort, near Narendra Nagar in Tehri-Garhwal district, HP India

announced plans to further strengthen the retail business in India, which it

acquired as part of Compaq’s merger with itself. According to Ravi Aggarwal,

Director - Imaging and Printing Group, HP India, the company would increase the

present number of 450 outlets in 200 cities to 1,000, that will cover 280 cities

in the country by October 2003.

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These stores will sell the entire range of consumer products, including

Presario home PCs and notebooks, handhelds, inkjet printers, photo-smart color

printers, scanners, consumer and commercial all-in-ones, entry-level laser

printers, supplies and an extensive range of papers.

HP

India also plans to open ‘Concept stores’ in about eight large cities where

the entire range of consumer and commercial products will be demonstrated.

"These stores will not have a selling orientation. Rather they will provide

consumers new ways to experience and enjoy digital imaging," elaborates

Ravi, adding that these concept stores would also guide consumers in making

appropriate decisions.

According to Ravi, of the existing 8,000 odd resellers that HP currently has,

about 1,000 are expected to start HP exclusive retail outlets in their

respective cities. The company would extend the support by supplying equipment

and experts to these outlets to aid customers.

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HP India said that it would also strengthen its support infrastructure to

complement the retail chain in 280 cities, by appointing authorized

professionals to provide after-sales service.

HP India also launched a series of new deskjet and laserjet printers. The new

additions include a Bluetooth-enabled portable color printer at Rs 15,999, HP’s

first sub Rs 75,000 color laser printer, the fastest color laserJet printer

featuring wide-format in-line printing and new connectivity products that

support printer maintenance, management and wireless connectivity.

The new lineup of HP color printers and connectivity products are targeted at

mobile professionals, SOHO/SMB, enterprise users, print service providers and

graphics professionals.

CYBER NEWS SERVICE

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