HP woos partners with new MPS program

Hewlett Packard India launches new Managed Print Services( MPS) Program in India which offers new opportunities for a profitable growth to its select partners

"The channel is looking for profitable revenue growth and with this MPS program, partners will be put in the driving seat in the fast growing market among Indian SMB's and Enterprise segment" stated Nitin Hiranandani, director, printing, HP PPS India.

HP has already signed up 10-15 partners both in Delhi and Mumbai each and trained their representatives. This will be extended to cover metros by end of the year end and move to top 8 cities by 2014.

With this MPS program, partners can leverage HP MPS marketing and sales tools and services, multi vendor solution prortfolio, industry level proprietary tools, MPS focused sales resource. Some of the verticals where HP sees maximum growth of MPS are BFSI, healthcare, telecom, retail, media and legal.

Adding Gurpreet Brar, director, commercial channel sales, HP PPS India said, "HP is working towards its IT and MPS channel partners to transition into this services led approach. Since this is a service based model, it allows for contractual engagement and not just a traditional transaction. This will help partners engage with their customers for a longer period of time and result in consistent cash flows."

As per the Zinnov Indian SMB ICT Adoption Insights study indicates that 20% of the total 50 million SMBs in India are technology ready today. As per IDC, the average annual document costs about 5%of an enterprise's revenue. This portfolio of HP MPS offerings will help their SMB customers to reduce costs by 10% by optimizing infrastructure, cost savings ranging from 10-30% by improvised workflow and improve IT and business effectiveness by 15% .

"We believe this is a game-changer" noted Ntin Hiranandani and there is a strong pent up demand from partners". This is the first time when HP is allowing partners to service and own the customer contract, maintain account control and earn top line revenue". The building blocks of this program comes from HP's acquisition of Printelligent in May 2011.