IBM adjudges Iris as best server distributor

IBM Global Services India has given Iris Computers the Best Distributor award

for X-series server business for 2004. In a ceremony held in Vienna, IBM Global

Services MD, Shanker Annaswamy felicitated Iris Computers Chairman, Sanjiv

Krishen with a trophy. The disty clocked in sales revenue of about $10 million

from IBM products alone in 2004. Iris has been the largest distributor of IBM

products in North India for the past 17 business quarters.

As per IDC India, IBM registered a growth of 20.5% year-on-year growth as far

as server sales are concerned, much higher than the average industry growth rate

of 16.5%. Iris Computers helped IBM attain the leadership position by

registering a year-on-year growth of 195%.

Sanjiv said, "Iris' response to every IBM scheme has always been

overwhelming. Profitability is what drives us. We set up a 'war room'

environment tracking every single order across the country on a scoreboard.

Faster communication between offices, personalized approach and call for action

across regions is what keeps our sales ticking. We have always offered IBM ease

of doing business with channel and execution of large orders."

Said Iris Computers VP, Kamini Talwar, "IBM's marketing activities are

well supplemented by extensive advertising campaigns targeting end-customers,

which help the channel grow their business. Channel partners await IBM's

marketing schemes for they are financially rewarding, keeping their motivation

levels on a high always. A toll-free number is in place managed by a competent

team that makes all price-related information available within no time."

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