IBM adopts ‘One Channel Team’ strategy

Aiming at simplicity IBM has announced ‘One Channel Team’ initiative.  The idea targets at helping business partners build skills, drive demand and increase growth.

The One Channel Team will provide more competitive partner experience. The move will also increase IBM’s focus on recruitment of new business partners, developers and Independent Software Vendors (ISVs).

IBM plans to expand its Business Transformation Initiative (BTI) with 300 new workshops. The workshops will help business partners qualify through a consulting engagement which will eventually help in improving profitability and performance in growth areas.

The IT Company will be developing knowledge and partner skills—through the enhanced PartnerWorld University platform.

IBM will be delivering greater educational incentives through an improved Know Your IBM learning portal now with triple the earning potential to reward for individual sales and technical staff. Partners will also be given an orientation of social and digital campaigns.

The company will be increasing compensation through the Partner Growth Incentive (PGI) for selling IBM Power Systems and IBM Storage. The new program offers a quarterly incentive that doubles if certain requirements are met, and a quarterly bonus for achieving specific skills and certifications.

There will be more rewards with the new Remarketer Margin Enhancer which offers a 10% margin enhancement on incremental revenue for achieving revenue growth targets when reselling IBM Services.

IBM will be expanding eligibility for the Solution Accelerator Incentive that allows a Business Partners to earn an additional bonus on IBM defined solutions with the SAI Solution Bonus Reward.