IBM appoints Supertron for servers

IBM announced the appointment of Supertron Electronics Ltd as a national
distributor for its server range of products. This partner­ship would align with
IBM's strategy of upcountry focus on the server business. A dedicated business
partnership will enable IBM to reach out to larger segment of tier-2 partners
and to enable them directly.

Power consumption and thermal loads are increasing every day-a challenge that
calls for new thinking about the combination of hardware, software and
processors.

Mukul Mathur, Director-Channels and Marketing, IBM India/South Asia said,
“Supertron comes with deep penetration in non-metro locations. They have a very
sound distribution structure to address the challenges faced by partners in C
and D-class locations. This partnership will go a long way to help address the
channel needs to source IBM products and help address real customer problems in
these locations.”

VK Bhandari, CMD, Supertron Electronics stated, “IBM servers feature an
combi­nation of performance and scalability with a balanced design. They also
have a commer­cial application serving and database performance. With our proven
distribution muscle, we hope that this alliance will help more and more clients
manage expanding business needs.”