IBM launches IBM Institute of Business Value

Bangalore

March 14th, 2008

IBM announced the launch of IBM India Institute for Business Value (IBV) to
address the growing demand for high value services by clients in India, and for
those seeking to break into the market.

IBV will create fact-based, industry and service area-specific thought
leadership materials that will enable clients to realize business value, said a
release from IBM.

The Institute provides thought leadership, strategic insights and
recommendations that address critical business challenges and help clients
visualize and capitalize on new opportunities.

IBV's research is used by top and senior level executives to help them
understand and anticipate changes in their industries prioritize strategic
alternatives for value creation and revisit business models and value capturing
mechanisms.

"Our India clients, and those keen to enter or expand into the Indian
market, view the rapid expansion of the economy as an opportunity to grow their
businesses. But the challenge they will face is a clear understanding and
insight into the industry segments in India. With the launch of IBV in India IBM
intends to provide local insights and better understanding to enable clients to
have a headstart," said K S Raghunandan, director, solutions, IBM India and
South Asia.

The IBV India team will leverage the global strength of IBV consultants who
conduct research and analysis across 17 industries and five functional
disciplines such as human capital management, financial management, strategy and
change, supply chain management and customer relationship management.

The first IBV India study will focus on required transformation of the Indian
healthcare system to improve accessibility, affordability and sustainability,
while delivering enhanced value to all key stakeholders. Additional studies from
the retail and energy and utility industries will follow this year.