IDC India to host Directions09

DQC Bureau
New Update

New Delhi

April 16, 2008


IDC India is all set to organize Directions09, which will be held in Delhi

and Bangalore on April 30 and May 2, respectively. All the IT and communications

industry gurus and technology analysts will be present at the event. The keynote

address will be presented by Pradeep Gupta, Chairman, CyberMedia. The key

speakers include Kapil Dev Singh, Country Manager, IDC India, Paranjoy Guha

Thakurta, Journalist and Economic Commentator, Dr Ganesh Natarajan, CEO, Zensar

Technologies and Cort Isernhagen, VP, IDC APAC.

“Directions09 will examine all the ways the world of IT and communications

is changing-from globalization to virtualization, from software as a service (SaaS)

to services as software, from changing network technology to the technology of

social networks, and how those changes will affect customers, suppliers, and IT

marketers,” said Sanjit Sinha, Head-Research, IDC India.

The session on economic environment will address questions like: With the US

economy under pressure; will India's growth story be sustainable? If the

government of the day changes, would the economic growth scenario be adversely

impacted? What will happen if crude oil prices soar further in 2008? Will the

RBI and Finance Ministry be able to contain inflation while allowing cheap

credit to be channelized to growth sectors of the economy? This session will

highlight likely scenarios, which would be of high concern to policy-makers,

economists, business strategists and political managers.

An insight into consumer IT spending

A specific session on adoption of technology products will dwell on how

spending will be driven by the value that the consumer perceives in an age of

choices with respect to connectivity and access devices.

A session on emerging enterprises will dwell on strategies to cater to the

needs of these enterprises that have the potential to grow at a much higher

rate. The key will be to watch these sectors that have the appetite to absorb

technology with higher propensity.