IDC India to host Directions09

New Delhi

April 16, 2008

IDC India is all set to organize Directions09, which will be held in Delhi
and Bangalore on April 30 and May 2, respectively. All the IT and communications
industry gurus and technology analysts will be present at the event. The keynote
address will be presented by Pradeep Gupta, Chairman, CyberMedia. The key
speakers include Kapil Dev Singh, Country Manager, IDC India, Paranjoy Guha
Thakurta, Journalist and Economic Commentator, Dr Ganesh Natarajan, CEO, Zensar
Technologies and Cort Isernhagen, VP, IDC APAC.

“Directions09 will examine all the ways the world of IT and communications
is changing-from globalization to virtualization, from software as a service (SaaS)
to services as software, from changing network technology to the technology of
social networks, and how those changes will affect customers, suppliers, and IT
marketers,” said Sanjit Sinha, Head-Research, IDC India.

The session on economic environment will address questions like: With the US
economy under pressure; will India's growth story be sustainable? If the
government of the day changes, would the economic growth scenario be adversely
impacted? What will happen if crude oil prices soar further in 2008? Will the
RBI and Finance Ministry be able to contain inflation while allowing cheap
credit to be channelized to growth sectors of the economy? This session will
highlight likely scenarios, which would be of high concern to policy-makers,
economists, business strategists and political managers.

An insight into consumer IT spending

A specific session on adoption of technology products will dwell on how
spending will be driven by the value that the consumer perceives in an age of
choices with respect to connectivity and access devices.

A session on emerging enterprises will dwell on strategies to cater to the
needs of these enterprises that have the potential to grow at a much higher
rate. The key will be to watch these sectors that have the appetite to absorb
technology with higher propensity.