Indian KVM market will grow by 20% in 2009

While the world is facing the wrath of the slowdown, Kevin Chen is

confident of strengthening Aten's base in the Indian market through channel

empowerment programs and robust after-sales support for its customers

How has the slowdown affected your business in India?

Despite the slowdown, Indian market is still one of the top markets for us in

Asia-Pacific and hence we are very optimistic about its growth. We are putting

in all possible efforts to sustain the current situation.

What kind of support are you giving to partners?



We are supporting our worst hit partners by running various schemes and

incentives for sales. We are also working on some special price benefits for

partners if they achieve the targets for the first quarter of the year. Also, we

are planning to hold a multi-city partner empowering trainings program which

will be done in coordi­nation with our distributor Cubix. Our prime focus will





be to increase awareness of Aten's high-end products amongst channel community
by trainings, seminars and various partner benefit programs.

What is the future of KVM switches in India?



Till September 2008, the market was growing at a rate of 30 to 35 percent,

however, later it became sluggish. But we still are optimistic about the Indian

market. We expect that the overall KVM market in India will grow by 20 percent

in 2009 despite the slowdown.

What are the new develop­ments coming up in the partnership with Cubix?



To enrich our post-sales services to our customers, we are planning a local

24x7 strong technical and RMA support in co-operation with Cubix for our

customers and partners. With this new center the turnaround time for any

rectification or replacement will be from eight to 24 hours across India.

What would be the core focus of Aten for the year ahead?



We are aiming to strengthen our partnership with Cubix to further create a

strong base in the Indian market. For this year, Aten will have more complete

over-IP solutions for large/multiple data centers. The new products from our

over the net series provide centralized control of multiple server rooms within

high price/performance ratio.

How are you focusing on the post-sales service of the products?



Currently, Cubix has eight authorized service centers spread all over India

for Aten products that are managed by qualified trained engineers. Aten is now

providing more demo units, evaluation units and swap units to cater to quality

after-sales service to its huge customers and partner community in India. We are

also ensuring customers get the replacement unit within next business day. Aten

has also established e-support technology platform to solve technical problems

online.

Amrita Tejasvi



amritat@cybermedia.co.in