Intel aligns product groups around platforms

Intel Corporation is reorganizing all major product groups in line with the company´s strategy to drive development of technology platforms, based on Intel's ingredients. Additionally, two new organizations have been created to address growing opportunities for Intel-based technologies in digital healthcare and in serving Intel´s worldwide distribution channel. 

The announcement aligns Intel´s organizational structure fully with this approach by creating three groups to lead the company´s efforts in platforms for mobility, the digital enterprise and digital home. The platform-based organizations also reflect the ongoing convergence of computing and communications by incorporating both capabilities across the new groups. 

The new organization will help address growth opportunities by better anticipating and addressing market needs, faster decision making and ensuring world-class operational excellence. Each operating unit has the autonomy to allocate computing and communications resources to be successful.

The new business units, which will report to Paul and CEO Craig Barrett, are -- the Mobility group, led by Sean Maloney and Dadi Perlmutter. The group will develop platforms for notebook PCs and handheld computing and communications devices. The Digital Enterprise group led by Pat Gelsinger and Abhi Talwalkar will develop computing and communications infrastructure platforms for end-to-end solutions in businesses. The Digital Home group led by Don MacDonald will develop computing and communications platforms for use by consumers in the emerging digital home, with emphasis on living room entertainment applications and consumer electronics devices. Louis Burns will head the Digital Health group, which will develop products and explore business opportunities for Intel architecture products in healthcare research, diagnostics and productivity, as well as personal healthcare.

The Channel Products group to be led by Bill Siu will seek to expand on Intel´s success in global markets by combining into one organization existing groups focused on developing and selling Intel products to meet the needs of local markets worldwide. Anand Chandrasekher will become Director, Sales and Marketing Group replacing Jason Chen. "Intel is putting the people and resources in place to sharpen its focus on the development of platforms that meet the demands of our customers and provide innovative technologies for the marketplace," said Paul Otellini, Intel President and COO. 

CI NEWS BUREAU

MUMBAI