Intel announces $1 mn price money for stylish PCs

Intel Corporation is challenging PC designers and manufacturers to think
sexy, stylish and small as they design the next generation of home PCs optimized
for multimedia entertainment and powered by Intel Core 2 Duo processors.

Looking to evolve the “big, beige box” and help bring to market more
stylish, small, quiet and cool-running PCs perfect for any room in the home,
Intel announced the Intel Core Processor Challenge. The contest will award up to
$1 million in prizes to the PC designer and manufacturer that designs and builds
the smallest and most stylish home PCs powered by Intel Viiv technology, Intel's
premium brand for in-home, media-optimized PCs featuring an Intel Core 2 Duo
processor. Systems will be evaluated on attributes of style, acoustics,
functionality and features.

Paul Otellini, President & CEO, Intel

“Our intent with the Intel Core Processor Challenge is to think outside of
the box, think sexy, small and sleek PCs optimized for multimedia entertainment
and we're putting our money where our mouth is,” said Eric Kim, VP and GM-Digital
Home Group Consumers, Intel.

The Intel Core Processor Challenge is open to PC designers and manufacturers
worldwide. Intel will award the grand prize winner with up to $300,000 to help
enable the mass production of the winning system and $400,000 for co-marketing
activities with Intel around the winning system.

Systems submitted for the challenge will be rated early next year by a
distinguished panel of judges, including David Kelley, Founder and Chairman,
IDEO; Michael Miller, Chief Content Officer, PC Magazine; Paul Otellini,
President and CEO, Intel; Kevin Sintumuang, Associate Editor, GQ magazine.
Collectively, the panel brings expertise in technology, design and style. The
winner is expected to be announced at the Intel Developer Forum scheduled for
March 20-22, 2007 in San Francisco.

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