Intel outlines strategy for channel growth at APac

Intel Corporation's VP and GM of the Channel Platforms Group, William Siu outlined Intel's strategy and vision for channel growth in 2005 at the Asia Pacific Intel Solutions Summit 2005 in Ho Chi Minh City. During the summit, William emphasized the importance of innovative business models, platforms and solutions.

He explained that the channel has a significant business opportunity and key role to play in improving technology availability, access and affordability, particularly in Asia Pacific emerging markets.

William further said, "With support from our reseller channel, we are helping these markets achieve sustainable economic growth via programs that help build out communications infrastructure, accelerate PC adoption and computer literacy and foster a pool of local talent." 

Intel's emerging market initiatives worldwide span across government, e-business, healthcare, digital cities, provinces and villages. There are programs to accelerate the deployment of broadband and wireless technologies such as WiMAX and Intel Innovation in Education programs such as Intel Teach to The Future.

"Intel will continue to invest in and develop the local IT industry and distribution channel in countries across Asia Pacific by expanding our presence in locations such as South East Asia, educating channel
members how to integrate and build computers and helping to educate distributors, consumers, governments and business on the benefits of technology," said William.

The vendor is now helping to expand opportunities for the channel further. It will focus on development, research and marketing efforts at the platform level and developing platforms to meet specific needs of local citizens and businesses. This year's conference marks the 10th anniversary of Intel's reseller channel program and brings together its senior channel executives and leading Asia Pacific resellers to address the organization's channel strategy in Asia Pacific. 

CYBERMEDIA NEWS 

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