Intel restructuring process - no worry for channels

DQC Bureau
New Update



With Intel announcing curtailing of 10,500 jobs of its employees worldwide the
Indian channel fraternity is speculating that the good days are ahead for the

brand, which has been losing market share to near archrival AMD. Partners

believe that the job layoffs declaration by Intel will rather prove beneficial

for the company that is already cluttered with so many people at the same job.


As per the statement released by Santa Clara-based company most of the job

cuts will happen in management, marketing and information technology ranks.

Intel's employee population will decline to approximately 95,000 by the end of

this year, resulting from workforce reductions, attrition and previously

announced actions.

In an official statement Paul Otellini, Intel president and chief executive

officer said, "These actions, while difficult, are essential to Intel

becoming a more agile and efficient company, not just for this year or the next,

but for years to come."

As a result of this restructuring process, Intel expects to generate savings

in costs and operating expenses of approximately $2 billion in 2007.  In

2008 the company expects savings from this restructuring to grow to

approximately $3 billion annually.  Intel witnessed a lull phase ever since

it announced reduction of its processor prices by 40 % in July this year, since

Intel's fast moving, low configuration skews were missing from the market that

the company has decided to phase out completely.


On the other hand job layoffs decision by the chipmaker has percolated down

the channel community with a positive sentiment. "I doubt if Intel's

decision to reduce staff will have any impact on our business or vendor's

business in particular. Moreover, this decision will cut down the unnecessary

flab of the company since the job cuts will be in the development group and not

precisely in the sales and marketing team. Intel's poor performance on the stock

market during the last couple of weeks might have pressurized the top management

of the company to take this unexpected step," said one of the Intel's Delhi

based reseller not willing to be named.

Vikas Bhatia, Intel's Premier partner from Jaipur said, "Jobs layoff

announcement by Intel will not only eliminate non performing units from the

company but will send a signal to existing staff to do well. I believe this

decision by Intel will motivate its employees to do well to retain their

positions that is very much in company's own favour."

Replicating the similar belief Saket Kapur one of the Intel Premium partners

said, "This step by Intel is perhaps an effort to wipe out bureaucracy from

company's operations that will certainly bring in more efficiency in its

systems. By cutting off the unnecessary flab the company is trying to pull up

its socks to reserve its sinking profits and market share." Kapur added,

"After cola war we are witnessing microprocessors war in the country in

which the ultimate profit would be of end customer who will get best of the

breed products in affordable prices."


Consequently, it could be concluded that channels are not afraid of such

announcements by vendor companies that have very miniscule effect on their

businesses. Rather partners are in full agreement with Intel's belief that

non-performing units will not be promoted and deserve to be wiped out.