Intel reveals new Brand Update Before Meteor Lake Launch

With the upcoming arrival of Meteor Lake processors, Intel is introducing a noteworthy refresh to its client compute branding, featuring the introduction of the new Intel® Core™ Ultra and Intel® Core™ processor brands. This update is significant to Intel's client branding strategy.

The new client branding structure incorporates several notable updates including:  

• Introducing Intel Core Ultra processor branding for the advanced client offerings.
• Updating the Intel Core processor branding for mainstream client offerings.   
• Moving to Intel 3/5/7/9 processor tiering – dropping the “I” that was included in prior generation branding.
• Introducing Intel Evo™ Edition platform branding for Evo-certified systems  
• Introducing Intel vPro® Enterprise and vPro Essentials device labels for relevant commercial systems.

Designed with Intel's future client technology roadmap in mind, the revamped branding structure aims to simplify the process of selecting the ideal client solutions from Intel's esteemed partner ecosystem, catering to diverse computing requirements. Moreover, this update seeks to highlight the enduring legacy of the Intel Core brand, a trusted name in the PC industry for nearly two decades, solidifying its prominence in the market.

“Our client roadmap demonstrates how Intel is prioritizing innovation and technology leadership with products like Meteor Lake, focused on power efficiency and AI at scale. To better align with our product strategies, we are introducing a branding structure that will help PC buyers better differentiate the best of our latest technology and our mainstream offerings.”

–Caitlin Anderson, Intel vice president and general manager of Client Computing Group Sales

About the Branding Update: The new client branding structure incorporates several notable updates. They include:

• Introducing the Intel Core Ultra processor brand for the most advanced client processors.
• Simplifying the Intel Core processor brand for mainstream client offerings.
• Moving to Intel 3/5/7/9 processor tiering starting with Intel’s upcoming next-generation processors.
• Evolving the Intel Evo™ Edition platform brand for Evo-verified designs.
• Introducing Intel vPro® Enterprise and Intel vPro® Essentials device labels for relevant commercial systems.

Meteor Lake marks a significant milestone in Intel's client processor roadmap, representing a turning point. Subsequently, It stands as the inaugural client processor to be fabricated using the cutting-edge Intel 4 process node. Notably, it harnesses the power of Fovero's advanced 3D packaging technology, enabling enhanced power efficiency and graphics performance. Another remarkable feature is the inclusion of Intel® AI Boost; making it the first Intel client processor to integrate a dedicated AI engine.

Intel's future client technology roadmap drives the design of the new branding structure. These updates aim to streamline the process of identifying suitable client solutions from Intel's renowned partner ecosystem, providing customers with greater ease in meeting their computing requirements. Simultaneously, the emphasis remains on highlighting the longstanding prominence of the Intel Core brand, which has served as a trusted staple in the PC industry for nearly two decades.