Intel to foster computer literacy

Intel India announced the launch of Kismat Ki Chabi (Key to your Future). It is a nationwide initiative (except Tamil
Nadu), which aims to increase and develop computer literacy and help India to become more competitive globally.

Supported by original equipment manufacturers (OEMs) and retail channel in over 500 towns across the country, Intel has sponsored a contest through
which consumers who have purchased an Intel processor-based PC will have a chance to win a host of exciting gifts. Winners will have an opportunity to choose prizes ranging from international holiday package from Thomas Cook, to educational scholarships and digital home products.

The contest will run from 16th September, 2005 until 30 October 2005. To enter, consumers have to call, email or SMS and provide details of his/her PC purchase. Every day, a winner will be drawn from the pool of submission. Details of the winner will be displayed every day on the Intel India website.

"Computer literacy and adoption is vital for developing thriving and competitive economies. Through programs like this, Intel is helping to increase PC ownership and improve IT literacy within India," said GB Kumar,
Director, Sales-South Asia, Intel Technology. He added that by making computer literacy as basic a skill as reading, writing and arithmetic, students and families can get an edge in their studies and improve their
future employment prospects. "We are happy to be working with PC manufacturers and local channels
throughout to make this initiative successful in India and benefit the people," he informed. 

DQC NEWS BUREAU

MUMBAI