Intel weekend program: A crowd puller

Intel recently started a weekend program with its GIDs to run on successive

weekends across the city. As part of the program GIDs put up stalls in parks,

shopping complexes and housing colonies during weekends.

After its mobile GID program, Intel has come to enjoy considerable success

with the weekend activity too. Says MK Gaur of Apollo Computers, "The

response to the program was overwhelming." Citing his experience, Gaur said

that the sales conversion ratio was as high as 40 percent during the program,

while in roadshows and other similar activities this ratio could be as little as

three percent.

Harpreet Anand of Linkers International agrees and adds, "Easy finance

options have contributed to the success to a large extent." Says Raju

Minocha of CNC, "The support extended by Intel officials has been a prime

reason for success." Intel and the GIDs together are also planning variants

of the program.

GIDs have taken the program to offices where employees can get a touch and

feel of a Pentium 4 PC during lunch hour. Says Gaur, who organized it for

employees of a five star hotel in the city, "We achieved considerable

success there too." Other GIDs are planning similar activities once the

board examination results are out to attract the student community.

MOHIT CHHABRA