Interaction - Chitranshu Mahant, CEO, Primebook

Interaction - Chitaranshu Mahant CEO, Primebook on his made i India laptop targeted at students and MSMEs who have low budget

Archana Verma
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Chitranshu Mahant

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Chitranshu Mahant, Co-Founder and CEO, Primebook talks about his Made in India laptop.


What are the technological features of Primebook? How advanced is it and for whom is it useful?

Chitranshu Mahant - Primebook is an Android-based laptop designed to provide students with the best learning experience. The laptop comes with multi-window support and a Desktop experience with Android apps so that users can work on multiple tasks simultaneously. Primebook is 4G sim enabled with calling and internet connectivity, which allows students to stay connected with their peers and teachers at all times. One of the best things about Primebook is its high price-to-performance ratio. Despite being a high-performance device, it is relatively affordable, making it an ideal choice for students who want a trustworthy and robust device without breaking the bank. The device has various education tools, including a Pop-Up Browser, AI assistant and Pop-Up toolkit, which can help students learn more effectively. Additionally, PrimeCoding is a coding terminal that has been designed specifically for K12 students. Another interesting feature is PrimeSecure which is a parental control feature that ensures students' safety and privacy while using the device. Furthermore, another notable feature worth mentioning is PrimeFiles which is a student-focused file manager that makes it easy for students to manage their files and documents. And, Prime browser is a safe student browser that provides a secure browsing experience. Primebook provides access to over 50,000 apps, including Word, Excel, PowerPoint, Gmail, Browser, Whatsapp, Zoom, PW and many more. Overall, Primebook is an excellent choice for students who want a reliable and robust laptop that offers advanced features and great value for its price

What is Primebook's standard quality testing standard? How durable is it?


Chitranshu Mahant - Primebook laptops undergo rigorous stress testing by our manufacturing partner, which holds ISO ISO 9001:2008, ISO 9001:2015, ISO 14001:2015, and IATF 16949:2016 certifications, ensuring that each device meets industry standards for durability and reliability. The company provides a free one-year warranty and free software upgrades for up to three years, giving customers peace of mind that their device is covered in case of any issues. Primebook devices are built to last five years without accidental damage, making them a long-term investment for users. With a commitment to quality testing and a dedication to customer satisfaction, Primebook devices are designed to withstand the demands of everyday use and provide a reliable computing experience for years to come.

What components are manufactured in India and which ones are imported? Which companies are involved in manufacturing this laptop?

Chitranshu Mahant - Primebook laptops are made in India; around 62% of the laptop's components, such as the motherboard, operating system, charger, packaging consumables, and other parts, are manufactured in India. Primebook is manufactured by VVDN Technologies and Optiemus Electronics Ltd, two companies that have made a name for themselves. It's worth noting that while Primebook is predominantly made in India, some components like processors, memory, and storage are imported from other countries.


What is your resource base? How do you expect to grow? What is your go-to-market strategy?

Chitranshu Mahant - We are a team of 40 experienced professionals based out of New Delhi, with a resource base that includes partnerships with edtech players and original equipment manufacturers (OEMs) for operating systems. Our products are available only on Flipkart, but we are expanding to other E-commerce channels, direct-to-consumer (D2C) sales, offline retail, education B2B, B2G, exports and OS licensing. Our growth strategy involves expanding our product offerings and marketing efforts while building solid relationships with strategic partners. We plan to license our operating system to other brands outside India, similar to Microsoft's business model, and further increase our reach and brand awareness. Our goal is to establish ourselves as a leading player in the tech industry and continue providing innovative solutions to our customers.

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