Jaya Bhura, Co-founder and Director of Chakraview Solutions talks about the app developed by her organisation.
How did you develop this app? Is the technological knowhow imported or is it developed indigenously?
Jaya Bhura - The development of this school bus tracking app was a meticulous and collaborative process led by our dedicated in-house tech team. We believe in nurturing indigenous innovation to tailor this school bus app according to the unique challenges faced by parents and schools during children's school commutes. Our team, proficient in various programming languages and modern development frameworks, ensured that every aspect of the app aligns seamlessly with our vision for enhancing school bus safety.
In addition to in-house development, we consistently stay abreast of global technological trends to incorporate relevant advancements into our platform. Regular training sessions and skill development programs ensure that our team remains at the forefront of technological innovation, contributing to the continuous improvement and evolution of the Chakraview app.
Are other companies involved in providing the technological knowhow of this app?
Jaya Bhura - Chakraview takes pride in its self-reliance, and we have not engaged external companies for the technological knowhow of our app. Our commitment to providing a comprehensive and tailored solution led us to internalise the development process. This approach not only enables us to maintain a high level of quality and security but also fosters a deep understanding of the specific needs and nuances of the school bus safety sector.
What smart technologies are involved in building this app?
Jaya Bhura - Chakraview harnesses a spectrum of smart technologies to elevate the overall school bus safety experience. Leveraging 4G networks for real-time tracking reflects our commitment to staying ahead in terms of connectivity. The incorporation of features such as 2-way Voice & WhatsApp calling, Expected Time of Arrival (ETA), and Cloud-based services powered by AWS demonstrates our dedication to providing a technologically advanced and user-centric platform. We are actively exploring the integration of emerging technologies, such as facial recognition-based attendance and the potential role of AI in ensuring the safety and well-being of students.
How user-friendly and cost-intensive is it?
Jaya Bhura - Ensuring user-friendliness is at the core of our app design philosophy. We understand the diverse user base, including parents, schools, attendants, bus operators and prioritise intuitive interfaces and streamlined processes. Our user-friendly approach extends to features like easy attendance marking, hassle-free fee payments, and flexible profile management, empowering users with a seamless experience.
Regarding cost, our pricing model is strategically balanced, taking into consideration the comprehensive safety solutions and support services we offer. We believe in providing value for money, and our pricing structure reflects our commitment to making school bus safety accessible and effective for all stakeholders.
What is your go-to-market strategy?
Jaya Bhura - Chakraview's go-to-market strategy is multifaceted, encompassing proactive engagement with schools, robust awareness campaigns and personalised demonstrations to showcase the tangible benefits of our app. By directly addressing the challenges of schools and bus operators, we aim to underline the tangible value and effectiveness of our solution. The accolades and recognition we've received, including the "Best Parent App For School Bus Tracking" award, serve as a testament to the success of our approach and our dedication to offering a highly valuable product in the market.