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Jeyalakshmi Venkatanarayanan is a first generation entrepreneur and Proprietor of Universe Power Systems. She is the only woman business partner for Emerson-Vertiv, offering uninterruptible power systems (UPS) to various user segments. Jeyalakshmi has been involved in helping out MSMEs and Startup companies to scale their business and operations. Here she talks to us about her work.
Tell us about your organisation and your work in it
Jeyalakshmi Venkatanarayanan - This is a woman-owned business, started as Universe Power Systems. It is a business partner of Emerson-Vertiv. We started by selling UPS and batteries. Over the last 25 years, we have grown significantly. Now we are a total power solution company. We have a great team which has worked for decades. The credit goes to my employees and customers. We are celebrating Silver Jubilee Year and as a landmark we are launching our own UNIVERSE brand Router UPS soon.
How do you help the MSMEs to grow? Are the MSMEs in the IT sector working with you?
Jeyalakshmi Venkatanarayanan - I help MSMEs to understand the importance of registering under MSME schemes of the government and leveraging the opportunities that are available today. I also help them to understand how to grow their businesses in a smart way. If they want, I join their journey as a growth consultant and make them grow.
How difficult is it for the women to run an MSME? What are the opportunities for them?
Jeyalakshmi Venkatanarayanan - Nothing is difficult. Women should turn challenges into opportunities. That’s entrepreneurship. We can register under MSME and avail the benefits on marketing, funding, expansion, land, certification and much more. Opportunities are there to grow even globally. During our silver jubilee year, in two months we are launching a UPS only for routers (Patent applied) . We have found many ways to go global. There are many opportunities. Women should remove mind blocks and develop a positive approach. Smart thinking and working will lead to success stories.
What are the challenges you face in your work? How do you resolve these challenges?
Jeyalakshmi Venkatanarayanan - Lead generation and funding was a challenge. I Joined many professional and business network organisations and associations and developed contacts and visibility. Found ways to get more funding. With credibility and negotiation, I created a positive work culture and credibility with vendors who give credit for executing orders. I also take keen interest in my people providing timely delivery, installation and commissioning so that customers pay us in time. This also eases my cash flow situation.