Interaction - Prakash Kandaraj, Director, Sales and Marketing, CETAS

Interaction - Prakash Kandaraj, Director, Sales and Marketing, CETAS on the software industry with large and small enterprises

DQC Bureau
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Prakash Kandaraj

Prakash Kandaraj, Director, Sales and Marketing, CETAS talks about the software industry in non-metro regions.


What was your revenue % in last 1 year?

Prakash Kandaraj - We understand industry-specific needs and develop business applications based on them, on the globally trusted Microsoft Dynamics platform. We were planning for 30% growth from last year and due to the increased demand from market. We have exceeded our budgets by 7%.

What softwares were most in demand?


Prakash Kandaraj - Work from home culture due to pandemic effect is demanding lot of collaboration tools like Microsoft Teams and productivity trackers like Customer engagement solutions and employee performance tracking solutions.

CETAS is a channel partner for Microsoft Dynamics in India. The company had developed a framework called Evolve – a collection of tools, best practices and support teams to provide the best-in-class support to their customers. This framework is quite effective now.

What's your geographical expansion in metro and non-metro places?


Prakash Kandaraj - We understand that only implementing a solution is not what any business looks for. They need support as well – be it troubleshooting, hotfixes, annual support, or periodic services. Our Support Framework, called EVOLVE, ensures the best response times and that your systems remain ‘healthy’ at all times. As far as expansion is concerned, we always focus and work with the customers in the Metro, and we have a few customers in the non-metro. We see a surge in the non metro since corporates are expanding into non-metros.

What trends for the New Year do you see?

Prakash Kandaraj - As a Microsoft Dynamics Partner, we see a trend in customers’ movement towards cloud migrations from their existing On-Premises deployments. The other interesting trend we see, most of the customers exploring the Industry specific applications available on Cloud ERP for quick go-to-market and saving, time and costs in heavy customisations. Even the existing ERP customers are gearing up towards other new digital initiatives around Procure to pay automation including Vendor Portal, vendor Invoice automation and investing in the Microsoft Power platform for workflow automation, integrations, and collaborations with external and internal stakeholders.


--By Swaminathan B

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