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Pranita Shinde, Channel Account Manager, Netpoleon talks about the channel business in this interaction.
What is your roles in your organisation?
Pranita - As a Channel Account Manager, my primary responsibility is to manage relationships with our channel partners and ensure that they have the resources and support they need to be successful. I work closely with our internal teams to develop and execute sales strategies, identify new business opportunities, and drive revenue growth in the western region of India.
One of the things that I enjoy most about my role is the opportunity to collaborate with a wide range of stakeholders - both internal and external.
Throughout my career, I have been committed to delivering exceptional results and building strong relationships with clients and partners. I take pride in my work, and I am passionate about helping our channel partners succeed. I am excited to be a part of the Netpoleon Mumbai team and to continue driving growth and success for our organization.
What are the key challenges a distributor faces today?
Pranita - As technology continues to advance, the role of IT security distributors in India is becoming increasingly challenging.
One of the main challenges facing IT security distributors in India is the ever-evolving nature of cybersecurity threats. As cybercriminals become more sophisticated, security distributors must stay ahead of the curve by constantly updating their knowledge and skills to mitigate new and emerging risks. The shift towards remote work due to the COVID-19 pandemic has created new vulnerabilities and attack surfaces that security distributors must protect.
Another challenge is the shortage of skilled cybersecurity professionals in India. The demand for security experts is high, but the supply of qualified talent is low, leaving distributors with a skills gap to fill.
Additionally, many organisations are adopting a zero-trust approach to security, which requires significant investment in technology and infrastructure, as well as expertise in implementation and management.
Finally, the constantly changing regulatory landscape in India, with multiple data privacy and security laws being introduced, further adds to the complexity and challenge for IT security distributors. In this scenario, distributors need to keep themselves updated and also help customers in compliance with these laws, which requires continuous investment and focus.
Overall, IT security distributors in India must be prepared to adapt and evolve in response to new challenges and emerging risks. Those who can effectively navigate the changing cybersecurity landscape and provide effective solutions to customers are likely to succeed in this dynamic and rapidly evolving industry.
What are your key predictions for the new financial year with respect to cyber security?
Pranita - As we enter a new year, the world of cybersecurity is poised to undergo significant changes and face new challenges. There are several key predictions for 2023 with respect to cyber security.
One of the most significant predictions is the continued rise of cyber threats and attacks, particularly those targeting critical infrastructure, cloud computing, and the Internet of Things (IoT). Hackers are expected to become even more sophisticated in their attacks, making it increasingly difficult for organizations to defend against them.
Another key prediction is the increasing importance of artificial intelligence (AI) and machine learning in cybersecurity. These technologies will be used to develop more advanced and effective threat detection and response capabilities, helping organizations stay ahead of cybercriminals.
Finally, there is likely to be increased attention paid to the role of regulation and compliance in cybersecurity. As data privacy laws continue to be introduced around the world, organizations will need to ensure that they are compliant with these regulations and have appropriate measures in place to protect sensitive data.
Overall, as we move into 2023, the world of cybersecurity is expected to continue to evolve rapidly, with new technologies and threats emerging on a regular basis. Organisations will need to be agile, adaptive, and innovative in their approach to cybersecurity in order to stay ahead of the curve and protect themselves against potential threats.
--By Swaminathan B