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Santosh Sarraf, Director, ReQlaim Technologies works to help MSMEs enhance their consumer access by using Smart Techs. Here he talks about his work.
What are the merits and demerits of AI for OEM Brands?
Santosh Sarraf - AI today plays a critical role in the manufacturing sector. The trend of automation in manufacturing technologies is progressing rapidly. OEMs are applying AI-powered analytics to data to improve efficiency, product quality and even the product designs.
Key merits of AI in Manufacturing include -
- Using sensors in the production line to spot defects,
- Using predictive analysis to forecast sales and optimise inventories.
- Utilising customers’ insights in new product designs.
- Real-time problem-solving that can reduce the chances of recalling, repairs and lost business.
- Intelligent insights turn information into tangible outcomes.
Demerits of AI
- Unemployment
- Cost
- Downtime
What kind of edge does AI provide in manufacturing?
Santosh Sarraf - Every OEM brand wants to evolve innovative ways to save and make money. Reducing vulnerabilities and improving their overall production efficiency is also crucial. AI tools can process and interpret vast amounts of data to spot patterns, analyse and predict consumer behaviour, detect anomalies in production processes in real-time, and more.
How can OEM brands use AI for fast, affordable and efficient post sales service?
Santosh Sarraf - OEM Brands can use AI technologies to enhance their consumer’s experience through -
- Conversational AI system Like chatbot
- NLP( Natural Language processing)
- Customer behaviour and patterns
- Customising customer preferences
- Product usage data
What has been the response of the after-sales service providers to this platform?
Santosh Sarraf - Customer experience is a major differentiator. Today, customers use smart, real-time and friendly tools. Brands can gather more real-time data about customers instead of using traditional ways of measuring customer experience. The insights from direct customer comments, customer transactions, and other sources can provide brands with a 360-degree view of the customer experience. Increasingly, companies are now implementing conversational AI like chatbot and WhatsApp for their customer engagements.