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Sunil Thariani, Proprietor, Sound Solutions, Mumbai is an IT products distributor. Here he talks about his distribution business.
What was your revenue graph percentage in last 1 year?
The revenue of Sound Solutions is estimated to have grown by 50% last year.
How much of it came from your primary distribution segment?
100% of it came from our primary distribution.
Which geographical areas do you cater to?
Sound Solutions distributes all over Maharashtra. We also cater to the Corporate segment all India.
How many metro and non-metro locations do you cater to?
We cater to the metro area of Mumbai i.e., 50%; and to non-metros 50%.
How many partners have you helped in supplying these products in non-metro locations?
We always welcome queries from the non-metro partners for the supplies regarding IT products. We can help them as much as we can. In the non-metro locations, we have supplied these products to 350 partners.
What are the challenges you see in distributing your segment products? How do you resolve these challenges?
Today, IT products distribution has become very competitive and challenging. Profit of margin is the main challenge as there is lot of competition due to less demand than supply. We buy into huge quantities, so we may be able to make margins.
Do you have an online profile? On how many platforms?
Yes, we do have online profile on four Platforms viz., our own company website, Instagram, Facebook and Linkedin. The online profiles help us to grow our business. We can capture customers floating online, as today many clients don't like to venture outside before they do online research. They first gather information online and then contact the distributor offline or via online contact mode. Hence, having online profiles always helps.
Do you export abroad? To which regions? What is your revenue percentage coming from foreign countries?
No, we do not export abroad at the moment.