Sushil Virmani, Managing Director, Best Power Equipments India talks about the organisation’s business and growth.
What has been BPE’s strategy for growth? What new outlooks are you integrating in your future plan?
Sushil Virmani – Founded in 2000, BPE has established itself as a leading supplier of Uninterruptible Power Supply (UPS) systems, widely distributed through channel partners and system integrators. Our array of customized UPS units includes IoT compatible monolithic UPS up to 8MW & modular UPS up to 6MV with all options to meet a variety of customers’ requirements. All our products have international certifications to meet the requirements of our global clients.
Driven by its business maxim-“Power is On,” BPE is committed to delivering 24X7 uninterrupted power supply to its customers. This is especially crucial amidst the robust global industrialization that heavily relies on a consistent power supply. BPE manufactures a broad spectrum of power solutions, including Line Interactive UPS, Single Phase Online UPS, Three Phase Online UPS, Rack Mount/Modular UPS, and IDU. The company has effectively served more than 3 million customers across diverse industries, encompassing, data center industrial and plant automation, IT/ITES BPO services, banking, insurance, finance, government, corporate, and small-scale businesses globally. The company sells over 60,000 UPS units in India and various other countries every month.
To ensure readiness for the future and provide sustainable power solutions tailored to the specific needs of every industry, BPE places a strong emphasis on innovation, research and development, and technological advancements to align its products with Industry 4.0 technologies. This strategic focus enables quicker, more adaptable, and efficient processes, resulting in higher-quality products at reduced costs.
The ultimate objective is to establish BPE as the leading manufacturer of power-quality products with swift adaptability to changing market dynamics.
How has BPE expanded overseas in last 1 year?
Sushil Virmani – In addition to being a leading provider of UPS solutions in India, BPE has consistently broadened its reach on a global scale. Earlier this year, the company extended its operations into Dubai, United Arab Emirates. Recently, BPE inked three major international collaborations with Eternal Asia based in Singapore, IDC Group in Vietnam, and Business Partners Enterprise (BPEIP) in the Philippines. Through these partnerships, BPE intends to fortify its presence and market positioning in the Southeast Asian regions, specifically Singapore, Malaysia, Indonesia, the Philippines and Vietnam. The group aims to further leverage its manufacturing capabilities and establish more international collaborations to enhance its global presence.
What customer expectations do you see in these countries vis a vis Indian market?
Sushil Virmani – The global landscape is shifting towards efficient, sustainable and digital, fundamentally changing the dynamics of manufacturing and operations. Moreover, in order to thrive in a volatile global economy, it is essential for every company to outperform its market competitors. This level of performance is attainable only through uninterrupted, 24/7 operations. To meet these worldwide demands, BPE designs intelligent UPS solutions in sync with Industry 4.0 technology. These solutions ensure seamless power backup and facilitate faster, flexible and efficient processes, to produce high-quality goods at reduced costs.
What are the challenges in competing with other brands overseas? How do you resolve these challenges?
Sushil Virmani – There are undoubtedly numerous players in this domain, both nationally and internationally. Nevertheless, we firmly believe that a brand’s strong positioning is achieved with cutting-edge technology, forward-thinking innovation, tailor-made solutions, customer-centric approach, prompt after-sale service and competitive pricing. BPE fulfills all these criteria, positioning itself as a leading manufacturer in the industry.