Interaction - Yug Bhatia, Founder and CEO, controlZ

Interaction - Yug Bhatia, Founder and CEO, controlZ on the renewed smartphone industry in India for the low cost consumers

Archana Verma
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Yug Bhatia, Founder & CEO of controlZ talks about his renewed smartphone business. These are not refurbished smartphones, but each component is renewed and the smartphone is resold in the market. It is interesting to see how well this segment will grow in an unstable market with falling rupee, as more and more consumers become conscious about how much they spend, while smartphone remains a critical necessity.


How much demand is there for renewed smartphones in the Indian market?

Yug Bhatia - There is no renewed smartphone industry, but we aspire to create one, because according to BS, India has a growing refurbished smartphone industry which is estimated to be valued at 10 Billion dollars by 2026. We do not just refurbish a device; we renew them making their performance and feel as good as new.

How efficient can a renewed smartphone be vis a vis a new one?


Yug Bhatia - A smartphone renewed by controlZ is as good as new. The phones acquired by us go through rigorous testing at the component level and are later reassembled to provide the best possible performance.

What are the warranty and after-sales services you provide with your renewed smartphones? Are these services available at the consumer's doorstep?

Yug Bhatia - We provide 18 months warranty on our devices. We have seamless call and chat support and all pickup/drop services are provided at the consumer’s doorstep.


Do you take individual smartphones from customers and refurbish them or do you produce renewed smartphones en masse and sell them in the market?

Yug Bhatia - We deal in limited SKUs which are available in high quantities. We disassemble each device and renew every component separately, later assemble them and sell an ‘as good as new’ smartphone to the consumer.

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