Iomega bets on NAS

Iomega is betting on NAS and aims to become number three
player in the market, in the next couple of years. The company, which introduced
its NAS appliance only three months back in India, is projecting a big growth
for the product based on the country's potential and opportunities available
here. "The response is very good for NAS and it is a pipeline business.
Presently, many customers have shown interest for our product, which can be
converted into business (sales) soon," said DR Baskaran, Business
Development Manager (India and Middle East), Iomega Pacific

Pte Ltd.

Iomega got into NAS business about four years ago in the
worldwide market and presently enjoying number three (according Gartner report),
said Thomas Lok, Sales and Marketing Head, Asia Pacific, Iomega Corporation.
"Though, we have a considerable presence in India and enjoy a good market
share here, Iomega did not bring NAS into India as it wanted to strengthen the
service set-up first, before offering the products. Now, we have trained and
appointed our distributor Neoteric Infomatique, as service partner too."
The company has also recently appointed a customer support manager in India.

Iomega is shipping over 5,000 NAS units per quarter for the
worldwide market, while 4,000 patented REV drives (revolutionary removable hard
disc drive) per week. Both constitute the value business (B2B) for the company.
"India is a different market. We can see three types of competition here in
NAS-the MNC brands, national players and the regional assemblers (mostly
imported and sold as white boxes).

Iomega will be competing only with the MNC brands and
national players here and our products are very unique in the market. Iomega NAS
appliance comes with a built-in REV drive, only product to offer store, backup
and archive functions in a single unit. We also provide Windows Storage Server (WSS)
software and e-trust anti-virus software for free-of-cost," said Baskaran.

Overall, Iomega is focusing more on B2B business to achieve
growth and profitability. "It is a conscious decision from the company to
focus more on value business. Currently, B2B contributes only 40% in the total
turnover, while remaining 60% comes from B2C solutions," said Thomas. But,
in India, the B2B business is even more less at 25% only. "The value
business is growing fast here and soon, we would match the worldwide ratio of
40:60," pointed out Baskaran.

The company is focusing more on SMB market and BFSI, media, educational
institutions and government, among others, are the potential customers. Ingram
Micro is the other

national distributor for Iomega.