Iris crosses Rs 200 crore mark

In the just ended financial year, Iris Computers has grown by 25 percent over the pervious year to cross the Rs 200 crore revenue figure. In a year marked by shrinking margins, this is no mean feat for a PC distribution company. The year ended on another jubilant note when it was judged the best distributor for North India by IBM and came in at the second spot for the same honor by HP. 

"We did Rs 25 crore of business in the last five days of March," says Sanjeev Krishen, Chairman, Iris Computers. This is commendable especially when March this year was not as vibrant, in business terms, as was expected to be. The company attributes it growth above the industry average to its special emphasis on control of receivables and inventory, an initiative spearheaded by Kamini Talwar, VP, Iris Computers. 

"We worked extremely hard to ensure minimal bad debts," says Kamini. Besides using its own resources, the company also has an external collection agency in place to assist in collecting outstanding payments. "We came down very heavily on defaulters," says she. In an environment of shrinking margins, Iris also ensured that the speed of collection of receivables was greater than industry average. "We ensured solid fundamental growth with an equal emphasis on topline and bottomline," she adds. 

The company worked towards percolating the same line of thought among its partners too. "We kept in constant touch with our partners across the country to ensure partners practice the same philosophy," asserts
Kamini. 

With national distribution of NEC in place and its services business looking upwards, Iris is all set for an encore in the fiscal ahead.

MOHIT CHHABRA

NEW DELHI