IT Panchayat : Blame Game Continues Between Distis And Channel

DQC Bureau
New Update

Post-sales service, dead on arrival (DoA) policy and maximum retail price (MRP)

were the key issues taken up by the Nashik channel community during the IT

Panchayat, held in the city in association with The DQ Week and DQ Channels on

Dec 3, 2008. Nearly 100 distributors and resellers turned up at the venue to air

their grievances and find solutions to their problems, which are giving them

sleepless nights and revenue losses.


The jury comprised Santosh Dalmia of Rashi Peripherals, Yogesh of Ingram

Micro and Rohit of Redington. Starting the discussion, repre­sen­tatives of

Computer Associa­tion of Nashik (CAN) brought up the issue of post-sales

services, which is affecting almost every one in the community. Sanat Jain of

Acer Cybertech and Ajay of Indai Computers Electronics represented CAN.

Sandeep Landhu of West Trading Corp complained of a two-month old issue

regarding newly bought printers, which is yet to be resolved, despite repeated

requests. “The service center should have buffer stock, so the products having

problems can be replaced without any hassles,” said Landhu. Similarly, Nitin

Gite of Nice Computers also raised a two-month old unresolved issue regarding

DoA delivery of 14 monitors.

In reply, the jury members passed the buck to vendors, saying that they do

not have much role to play in post-sales and DoA cases.


While surmising the issue, Vinita Bhatia, Executive Editor, DQ Channels who

moderated the event suggested that distributor should take some responsibility

of DoA and post-sales service, and try to put pressure on vendors for better


Distributors billing over the MRP, was another issue that came up. First the

jury members passed the buck to vendors and said that the prices were increased

regularly in the past, it was not updated on the products. The answer did not go

well with the channels. “We face a lot of problem while selling a product to an

end customer charging him above MRP. Distributors should not pass the buck to

vendors every time. They should be made responsible, as we are buying the

products from them only,” lamented Satosh Trishna of Right System.

In the end, the channel and jury members agreed that rates should be properly

updated. They have asked for a time of three weeks to resolve the issue.