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ITDAY Has An Expo Too

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DQC News Bureau
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Exhibitions are a good way to increase business, because people from various

walks of life visit them. This is precisely why there was a spate of expositions

held in Dec 2007.

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Not to be left behind, the Yavatmal channel partners arranged their annual

three-day exhibition on Dec 14. Amit Agrawal, President, Information

Technologies Dealers Associa­tion Yavatmal (ITDAY) said, “This was our third

exhibition and we registered 18,000 footfalls. The response to the exhibition

was very good, and we think next year, more people will turn up for the

exhibition.”

The reason the expo was successful was because it is not often that customers

in this small town get an opportunity to see a plethora of IT products under one

roof. “We have got accolades from customers who said that they come to know

about various technologies and products through exhibitions. Therefore, they

need not go to faraway places or metros to buy these products as they are

already available with a dealer in Yavatmal,” Agrawal added.

Also, customers can avail of a lot of spot discounts and bargain pricing at

these events. Since this IT expo has become an annual feature, there are home

and SOHO customers who actually delay their purchase decision to coincide with

the event.

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Sachin Shriwas of Softcell Systems, who had booked four stalls out of the 40

stalls at the exhibition said, “We displayed all the major brands that we had in

the exhibition and sold



80 laptops at the exhibition in just three days. This was a major highlight for
our entire business year. Apart from selling laptops, we also sold pen-drives,

headphones, MP3 players and speakers.”

(R-L) Mahesh Godbole from

Intel, Alok Singh from Intel, Sachin Shriwas from Softcell Systems and

Amitab Nigam from Logitech at the exhibition

Supporting Shriwas' point, Agrawal further added that people from all the

nearby locations participated in the exhibition. Vendors too extended their

support for this event, either by participating directly or through their

dealers. Some of these vendors were Intel, Epson, Acer, Lenovo, Logitech, Canon,

HP and Compaq.

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DQC News Bureau

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