ITDAY Has An Expo Too

Exhibitions are a good way to increase business, because people from various
walks of life visit them. This is precisely why there was a spate of expositions
held in Dec 2007.

Not to be left behind, the Yavatmal channel partners arranged their annual
three-day exhibition on Dec 14. Amit Agrawal, President, Information
Technologies Dealers Associa­tion Yavatmal (ITDAY) said, “This was our third
exhibition and we registered 18,000 footfalls. The response to the exhibition
was very good, and we think next year, more people will turn up for the
exhibition.”

The reason the expo was successful was because it is not often that customers
in this small town get an opportunity to see a plethora of IT products under one
roof. “We have got accolades from customers who said that they come to know
about various technologies and products through exhibitions. Therefore, they
need not go to faraway places or metros to buy these products as they are
already available with a dealer in Yavatmal,” Agrawal added.

Also, customers can avail of a lot of spot discounts and bargain pricing at
these events. Since this IT expo has become an annual feature, there are home
and SOHO customers who actually delay their purchase decision to coincide with
the event.

Sachin Shriwas of Softcell Systems, who had booked four stalls out of the 40
stalls at the exhibition said, “We displayed all the major brands that we had in
the exhibition and sold

80 laptops at the exhibition in just three days. This was a major highlight for
our entire business year. Apart from selling laptops, we also sold pen-drives,
headphones, MP3 players and speakers.”

(R-L) Mahesh Godbole from Intel, Alok Singh from Intel, Sachin Shriwas from Softcell Systems and Amitab Nigam from Logitech at the exhibition

Supporting Shriwas' point, Agrawal further added that people from all the
nearby locations participated in the exhibition. Vendors too extended their
support for this event, either by participating directly or through their
dealers. Some of these vendors were Intel, Epson, Acer, Lenovo, Logitech, Canon,
HP and Compaq.

DQC News Bureau