Ixia launches 3-year strategy for India

Bengaluru : Ixia
announced its three-year strategy for the Indian subcontinent and its launch
of  'iSimCity,' an executive briefing center and proof-of-concept (PoC) lab
in Bengaluru aimed at serving the growing telecom R&D presence in India. The
new 'iSimCity' is the most advanced IP simulation lab in India, capable of
simulating an entire city, reaching out to a broad subscriber base offering a
host of IP services. iSimCity is able to simulate 1,20,000 subscribers in a
single test and by the end of the year, the capacity is expected to reach up to
5,00,000 subscribers. Ixia already enjoys a strong presence across R&D
segments in India. The company is eyeing aggressive growth in the next three
years, expanding it presence in North and West markets to cover carrier and
defense verticals. With more than 6,000 customers globally, the company
currently works with Reliance, Bharti, Nortel, Cisco and Juniper amongst others.
Ixia also has an engineering and quality assurance facility in Kolkata.

According to Atul Bhatnagar,
President and CEO, Ixia, "India as a market offers tremendous potential for
growth. We will actively support this growth by increasing our direct local
sales and R&D presence in order to address the needs of the customers. Ixia
will provide not only the highest level of technical expertise in the IP area,
but also the fastest support to our customers."

Currently IP service offerings
are at a nascent stage in India. The continued sophistication of customers will
lead to the increase in demand. Carriers are slowly but steadily moving towards
a complete IP platform, with which they can offer multiple services. Carriers
will need to test for user experience (QoS), which will drive the growth for IP
test equipment. Currently the growth of NEM R&D facilities in India and the
growth of the IP network in India offering such services as VoIP, IPTV will
determine Ixia's growth in the country.