Jabra ties up with Redington to expand in India

Jabra, one of the global
leaders in hands-free solutions, has appointed Redington as their
exclusive distributor for Jabra mobile communication devices in
India. Redington is one of the largest end-to-end supply chain
management of IT and non-IT products across India, Singapore, Middle
East and Africa. This strategic partnership is set to develop and
grow Jabra's India's market share in the consumer and retail
channels. Jonathan Tang, MD, Jabra said, “India is one of the most
important markets for us. We see this exclusive pact with Redington
as a synergistic approach to reset and develop India consumer and
retail segments. With Jabra's expertise and innovative, exciting
product roadmap for 2011, I am confident that we will increase our
presence and visibility throughout India.” With significant
product innovation and go-to-market advantages over other global and
regional brands, Jabra is the undisputed leader in hands-free
solution devices. Jabra's vision is to provide a total solution and
the best-user experience to the end-users with freedom in
communicating. At Jabra, there is a coming together of divisions,
from Sales to R&D, focusing on optimizing voice communication
experience on Jabra's products.

Kasturi Rangan, President,
Redington India, also commented, "Bluetooth devices are not
looked as mere accessories anymore in India. They are turning out to
be lifestyle products with youth exploiting the technology to the
core. We believe 'Jabra' is a strong brand well represented in both
ends of the segment and goes well with our channel for smart phones
and other premium accessories." He added that with their
pan-India presence and retail strength, they are confident of growing
Jabra's market share in India.