JK Tech Builds Brand Image from the Summit of Mount Everest

JK Tech Builds Brand Image from the Summit of Mount Everest to announce their logo and other identity images to make a statement

DQC Bureau
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Mount Everest

JK Tech, a digital transformation services company, has announced from the Mount Everest the launch of their redesigned corporate website, new Logo, refreshed brand identity, which will be their first rebranding after two and a half decades. Their website features a clean and modern design, with seamless and simplified user interface, portraying JK Tech as a young and vibrant organisation. JK Tech made their statement clear when they revealed their new logo on the summit of Mount Everest.


Talking about the feat, Aloke Paskar, CEO and President of JK Tech said “JK Tech 2.0 shows the world that we are always ready to redefine and reinvent ourselves. It also emphasizes on the fact that we are a young and vibrant company that thinks on its feet. The unveiling of our new logo on the summit of Mount Everest, by itself is a testament of who we are and how we want to portray ourselves. With us, you can imagine a future that promises progress, through innovation, agility and customer satisfaction.”

The new branding features a curation of primary and secondary colors. Primary colours evoke the values that JK Tech as an organisation strive to stand for i.e., Tranquility, security, stability and reliability. The secondary colours bring other aspects of the brand identity to the forefront. They symbolize calmness, a new beginning, energy and ambition.

Tanuj Singh, Marketing and Alliances Head, JK Tech spoke about the transformation, “JK Tech 2.0 reflects our future orientation, new goals, services, and values. Through this re-branding, we stay current, especially in social branding. Our focus has always been to deliver unrivaled modernization and automation services, helping customers unlock digital adaptation in its full potential. A new brand identity will re-affirm our vision for the company, within our employees and our customers; current and new.”

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