Kodak,

Bernand Masson, Kodak

Eastman Kodak Company and Lexar Media announced they have formed a long-term
agreement to gain a larger share of the market for removable digital memory
products, driven by surging demand from the mass-market adoption of digital
cameras, mobile phone cameras, portable music players and other consumer
electronics devices. 

"This agreement is ideal for both parties," says Bernard Masson,
President, Digital & Film Imaging Systems, and Sr VP, Eastman Kodak Company.
"For Kodak, it represents another step in our effort to accelerate the
growth of our digital businesses by providing customers and our retail partners
a full suite of Kodak branded memory cards that will work with virtually any
product and system.  Lexar will benefit from Kodak’s worldwide brand
presence and massive global distribution network." 

"We recognize the power of the Kodak brand across photography and
imaging fields and are pleased that they have selected Lexar to help drive their
brand into this fast-growing category," says Eric Stang, Chairman,
President and CEO, Lexar Media. 

Consumers can expect to see a full suite of Kodak branded memory cards on
store shelves in the fourth quarter of 2004.  The product line-up will
include Secure Digital (SD), Mini-SD, Multimedia Cards (MMC), CompactFlash, and
additional media formats will be offered in the future.  The companies did
not disclose the financial terms of the agreement. 

CI NEWS BUREAU