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Konica Minolta eyes Indian market big way

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DQC News Bureau
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Keeping its hold on Indian market, International office giant Konica Minolta continues to gain market share, in the country, year on year.

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Global head and senior executive from Konica Minolta, Japan, Jun Haraguchi, who is on a two day visit to India to further understand the Indian market dynamics, said, "India is one of the important markets for Konica Minolta and our objective is to continue our top positioning in the country. With more than 40000 units placement during these three years, Konica Minolta India has been able to penetrate various market verticals across India. Our products have been accepted well by our customers that include commercial printers, print shops, corporates, SME, etc."

During the visit he will meet the key Konica Minolta partners and customers to understand Indian market requirements and opportunities.

He further added "Globally, we are recognized for our excellent color print quality. The unique proposition of Konica Minolta's range of machines is the remarkable high image quality and consistent results through the entire print run. In view of the success achieved in such a short period for Product Printing and A3 MFPs, we have recently forayed into the A-4 printer segment too with a range of Monochrome and Colour laser printers / MFPs."

Tadahiko Sumitani, MD, Konica Minolta Business Solutions India, said, "Our objective is to continue retaining the top position in Production Printing segment. The colour output quality of our production engines have been well accepted by the commercial printing experts. As per the latest market research report, we are leading the production printing market with 45% share. We are positioned number one in the A3 colour Multi-Function Printer category with 25% market share and hold the second position in A3 Black & White multi-function printers with 18 per cent market share."

"We would like to strengthen our presence further more in India and can do so by sharpening our focus on partner centric activities and enable them to meet customer expectations. Since the start of our operation in August 2010, our focus has been on driving solutions," Sumitani added.

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