Lanbit is all set to emerge as an end-to-end solutions company, as it acquires Swan Nest, a company that is strong in telecom solutions and facilities management. Swan Nest also has a large team of software developers for B2B and B2C solutions. An initial public offering is also on the cards soon, according to Rajiv Mehrotra, CEO, Lanbit.
“In today’s marketplace, products alone can’t give you specific mileage. But solutions which are well targeted can make a big difference,” he says. Lanbit has also started an e-commerce initiative — both B2B as well as B2C, to sell its products. Talks are on with ICICI Bank and HDFC Bank for payment gateways. Lanbit has adopted the ASP model to set up its e-commerce site in order to avoid huge investments.
However, the company has no intention of bypassing its channel partners. In fact, its e-commerce initiative is designed to increase business opportunities for channel partners. “The whole idea is to carry the brand to the customer beyond the channel. Our customer relations management (CRM) centers also supplement dealers. In any case, we provide product support through our CRM centers. Dealers will merely sell our products,” says Mehrotra.
Lanbit plans to have a total of 15 CRM centres in the coming financial year. It is also planning to introduce ISDN modems.