LeEco has launched its ecosystem membership program in India, coupling with its “Made for India” Superphone Le 1s Eco. The announcement was made in collaboration with Eros Now, YuppTV and Hungama, at a packed event in Mumbai, along with youth heartthrobs Sidharth Malhotra and Jacqueline Fernandez. LeEco claims to redefine entertainment from Ordinary to Super with its ecosystem membership program.
At the event, LeEco announced its Supertainment package for Rs 10,899, including Le 1s Eco for Rs 9,999 and a one-year membership fee of Rs 4,900, and a LeEco offer of Rs 4,000. For the first flash sale in Flipkart at 2pm on May 12th, LeEco will offer the Supertainment package at a jaw-dropping price of Rs 9,999. The registrations for this will start from 2 pm on May 3, 2016.
William Lee, Content VP of LeEco, APAC, said, “Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership.”
Speaking on the same occasion, Atul Jain, COO, Smart Electronics Business, LeEco India, said “to cope with LeEco membership program, we introduce a special ‘Made for India’ Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price.”