Lenovo Reveals “Lenovo 360” Global Channel Framework

Lenovo Reveals “Lenovo 360” Global Channel Framework for ease of communication between channel partners and end customers

DQC Bureau
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Channel Partner Programme

Lenovo unveils “Lenovo 360”, a new global channel framework designed to provide easier access to the entire Lenovo portfolio across devices, infrastructure and services and solutions. The new Lenovo 360 channel framework comes at a time as many small businesses and large enterprises alike are increasingly moving toward the “Everything-as-a-Service” consumption model. Lenovo 360 helps partners capitalise service-led and solutions-based opportunity with their customers and drive additional revenue streams.


Designed in collaboration with Lenovo channel partners, Lenovo 360 channel framework brings together the core elements of people, programs, and tools. The framework details more unified global channel team structures and introduces eight solutions enabling greater workforce productivity and collaboration, infrastructure flexibility, sustainability improvements, and industry-specific solutions to address common business challenges.  Rebate accelerator programs like the “Better Together” and “TruScale Accelerator” initiatives offer partners the opportunity to increase earnings up to 30% or more on sales across Lenovo’s portfolio of products and solutions, and sales through as-a-Service.

Launching officially in January 2022, Lenovo 360 follows the company’s reorganization of three core business units in April 2021; Intelligent Devices Group, the core PC and IoT business, Infrastructure Solutions Group and a new Solutions and Services Group focused on verticals and services. Aligning partners’ need to easily expand their sales footprint, the framework helps partners to expand their Lenovo offerings.

Ashish Sikka, Director, SMB, Lenovo India has been appointed as the new One Lenovo Channel Head in addition to his existing role. On unveiling of Lenovo 360, Ashish Sikka said, “We understand that our partners would like to diversify their revenue and earnings streams and become more service-led and solutions-based. Lenovo 360 brings together our entire portfolio in a way that delivers easier access to our entire suite of products and solutions. It will allow partners the opportunity to pursue their goals, while we continue to offer our PC and infrastructure-focused partners anything that they demand.”


“Many of Lenovo’s partners are seeking disruption-proof solutions for their customers, considering the lessons learned during the pandemic. Solutions that support such new norms as work-from-anywhere (WFA) and other hybrid working models will be available to the channel under one structure now.”  said, Pascal Bourguet, Global Channel Chief, Lenovo.

In addition to ensuring the simplification of Lenovo’s overall partner process, the Lenovo 360 channel framework offers the company’s channel partners specific activations such as training, certifications, and channel marketing playbooks.

“Through Lenovo 360 we have also created turnkey marketing materials and campaigns that our partners will be able to leverage, ensuring they can go to market as soon as we do, with the most current solution and service information,” added Bourguet. “Additionally, we are adding more resources in subject matter experts to provide a concierge-level of service that guarantees our partners always have access to the products, services, experts, and Lenovo talent they need.”

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