Lexmark kicks off user awareness campaign

Lexmark International India has launched ‘Print and win’–a nationwide
contest to educate users on the benefits of standardizing on printing solutions
from Lexmark and buying original Lexmark consumables.

The program commenced on December 1, 2002 and will continue until March 31,
2003. During the program period, all Lexmark product packs will prominently
display a unique ‘Print and win’ sticker. Users need to pick up the contest
coupon at the point of purchase, fill up the relevant details and mail the
completed coupon along with the cutout of the sticker. All contestants will be
eligible for a lucky draw to select the winners. A lucky few will stand to win
exciting prizes including international cruises, holiday packages, mobile
phones, air-conditioners and more.

Launching first of several initiatives that Lexmark has chalked out for prospective users

PG Kamath

PG Kamath, GM, Lexmark India says, "Print and win is first among several
such initiatives that Lexmark has chalked out to spread the message of quality
for users." He further adds, "Through the ‘Print and win’
initiative, we invite prospective users to check out Lexmark’s comprehensive
range of inkjet, all-in-one and laser printing solutions."

The program also aims at educating existing users the importance of using
original cartridges and toners to ensure high-quality prints.

DQCI NEWS BUREAU