Lexmark offers 'gold' incentive for partners

Lexmark has announced an incentive scheme for its Lexmark Premium Partners (LPP) on its recently launched Z605 entry-level inkjet printers and X1150 all-in-one (AIO) print centers. Through the new incentive scheme -- 'Lexmark Becho, Aish Karo' -- LPPs will earn gold coins on purcahse of every five printers.

To avail of this incentive, both new and existing LPPs will have to purchase their stocks from Lexmark Diamond Partners.

The company has also introduced an end-user promotion on these models. On the purchase of X1150 AIO Print Center priced at Rs 5,499, customers will get a Strolley bag worth Rs 1,999. Similarly, on the purchase of a Z605 inkjet printer priced at Rs 2,599, end-users will get a sports bag worth Rs 399.

"Our 'Lexmark Becho, Aish Karo' scheme will enthuse more resellers to enroll as LPPs, as this scheme ensures significant rewards for them. As the same time, the end-user promotion will help draw customers to choose Lexmark," says PG Kamath, GM, Lexmark International India.

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