LG Electronics denies going consumer way

J ust when LG Electronics was getting a feel of its success with the new

regional distribution model, the market was abuzz with the news that LG is

toying with the idea of selling its IT products through consumer electronics

outlets. However, Ganesh Mahalingam, GM (Marketing). LG Electronics was quick to

clarify to the channel that these are all rumors.

According to him, the new regional distribution model has helped them achieve

70 percent rise in its sales, and has no reason why it should look at consumer

durable outlets for

selling IT products. Say Ganesh, "It would be suicidal for us to sell

monitors or optical storage products through consumer electronics shops. But we

are sure that our competitors are way behind in the OSD business and now we want

to be No 1 in the monitor business as well.

Ganesh was in Mumbai to clarify LG’s position to channels and introduce the

new West Zone Marketing head, Rajeev Saxena. Meanwhile, LG has appointed Sanjeev

Jain to head the South region as Marketing Manager. He was earlier with Philips

as Marketing Manager (IT products).

NELSON JOHNY, MUMBAI