LG rolls down Overdrive 2008

New Delhi

June 5, 2008

In continuation with the LG Powerplay scheme, LG has announced the launch of
LG Overdrive, a scheme focused on enhancing the profitability of channel
partners. LG Overdrive will be valid till July 31, 2008 and applicable to all
resellers and system assemblers buying from LG's authorized regional
distributors.

Partners can avail rewards on the purchases made under different slabs.
Commenting on this new channel scheme, R Manikandan, Business Group Head-Monitors
and Optical Drives, LGEIL said, “We take this opportunity to thank channel
partners for their overwhelming response to LG Powerplay. LG reciprocates with
yet another channel scheme for June and July-Overdrive 2008. We will try our
best to extend full support to partners in administration and execution of this
scheme through call center and website.”

In addition, the company announced that all the qualifiers of previous scheme-
Powerplay ,could get 20 percent additional miles as Loyalty Bonus if they
achieve minimum 15 percent growth on the total quantity of monitors or minimum
15 percent growth on the total quantity of ODDs purchased in April-May 2008.