LG sales up with new distribution model



LG’s new regional distribu tions model has paid off well in
Maharashtra. According to Sanjay Maheshwari, Regional Sales Manager, IT Products
Division, LG, the unit sales for monitors and CD-ROM drives in the region have
tripled in the last two months. "In fact, in Pune we have overtaken
Samsung," says Sanjay.

Until recently, LG was having a tough time facing the
competition in Mumbai. But, with encouraging sales in the last one month, Sanjay
is confident that LG will beat Samsung within next few months. However, there
has been no significant change in the sales figures of Delhi region.

Meanwhile, LG has annou-nced a new reseller scheme called the
"Gol Pe Goal Offer". As per the scheme, anyone buying 75 numbers of LG
monitors qualify for the grand slam award.

Some of the grand slam awards are: One fully paid three
nights/four days trip to Seoul (Korea) along with tickets to h the World Cup
Football match live for the top value achiever; nine air tickets for
Mumbai-Bangkok-Mumbai and 15 mystery gifts as consolation prizes. The scheme is
valid for all LG’s registered SIs of Maharashtra.

NELSON JOHNY
MUMBAI

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