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Be it the Indian politicians or our bollywood celebs, Social media has become the new trend to connect to the internet-educated mass of the country.

We all are taking the social media route to connect with each other. It’s now the addiction or can say the dependent factor of the society when it comes to marketing. People now interact with each other on Facebook, Whatsapp, Twitter, Instagram and other social platforms in different ways than they do with each other practically/ physically.

 Now when we all wake up early, we fumble blindly for our smartphones and take a look at our notifications, and begin the daily morning routine which majorly includes Facebook, Instagram, Snapchat, Linkedin and Pinterest scrolling and surfing.

 Surely it’s easy to set up a LinkedIn and Facebook account. Now this can be done by a kid in middle school also.

 However, it’s a challenge for some channel partners to interact and influence customers using social media.

 Most channel partners provide their customers with all sort of messaging on social media and then they hope that it sticks. This often confuses and annoys customers.

 For every business, the key to success is to know your customers which Social media makes easy; it’s just one need to mark that presence with style and manner.

Social networks allow you to see what your potential customers are talking about while getting to know them. Businesses should use these networks to gather consumer information to better cater to their needs and provide them with the information they’re looking for.

 Talking about the IT industry, Channels Partners in India are also using social media for their business promotions and marketing.

 Social media platforms allow businesses to reach customers easily. Such platforms provide the opportunity to question and to know well the concerns of the customers.

 While talking to some Channel Partners, DQ Channels explored some really different perspectives on the same.

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