Linksys to expand product portfolio

Linksys, a division of Cisco Systems will launch a host of products in April.
It will launch the Wireless-G router - WRT54GX with Speed and Range eXpansion (SRX)
technology and Push Button Security to increase the use of wireless security
amongst wireless router users.

The wireless router is based on the Multiple Input, Multiple Output (MIMO)
technology and claims to be 75% better than the wireless-G router. Known to
target the SOHO segment, the new products are meant for the same user group. The
router is for small business groups who want to deploy fewer access points and
get better coverage. It is also meant for customers looking for improved speed
and range in their wireless network. A unique aspect of the SRX is that the
farther one moves from the router, the better the machine works as compared to a
wireless-G network.

The Push Button Security simplifies setup, thus increasing the adoption of
wireless security. With the push of a button, it will automatically assign
Service Set Identifier (SSID) and security code to the router and adapter.

Sanjeev Gupta, Regional Sales Director, Asia Pacific said that more wireless
products are being introduced as its business opportunity in India is growing
very fast, mainly because of reduced rates in broadband. Since it does not
interact with customers directly, it has a marketing strategy to target the end
users. "Tech Pacific and Ingram Micro being our national distributors will
take these new products to customers," said Sanjeev. It plans to appoint
sub-distys also. These products will be sold not only in metros but upcountry
markets as well, where broadband is now gaining ground.

Channel partners are given demonstrations of the new products to address the
end-users in a more effective way. "Apart from training sessions, which
will also give them a hands-on experience with the products, they will also be
given rebates to encourage them," he informed.

Adil Doctor, the newly appointed Sales Manager at Linksys said that it plans
to inform customers of the new products through advertising, road shows and
exhibitions.

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